Connecting research with society
After extensive research and working closely with the business we established a clear strategy that would underpin everything. Referencing their belief in the positive impact connecting academic research with society can have on the world, a positioning line developed around the idea of ‘bridging the gap’.
Using this as a starting point the brand identity is led by flexible forms that continuously shift and flex to create abstract letter Rs that play on this notion of connection. These dynamic forms are used across the website and marketing applications.
What I delivered:
Creative concepts
Brand toolkits
Website
Brand identity system
Content creation
Guidelines
Motion assets
Project completed at Boyle&Perks